Peak
The PEAK brand was founded in 1989 in China. Its beginnings were associated with the production of sports footwear, carried out by the Fengdeng company, which operated mainly as an OEM (Original Equipment Manufacturer) producer. The breakthrough moment was 1991, when the company’s chairman, Xu Jingnan, decided to change the name to “PEAK” and initiated an ambitious “six-step” internationalization strategy for the brand. This early decision for a strategic and multi-faceted approach to building a global presence, encompassing elements such as name, trademark, quality standards (confirmed by obtaining ISO9001 certification as early as 1995), capital and market, distinguished PEAK from many other manufacturers and became the foundation of its later success on the international arena.
Thanks to consistently implemented vision, PEAK quickly expanded its operations, becoming one of the leading sports brands in China and gaining increasing recognition worldwide. Currently, the brand can boast a network of over 5,000 authorized retail outlets in China alone and presence in over 110 countries, which testifies to its global reach and the trust that consumers place in it.
PEAK targets its products to a wide range of recipients – from professional athletes, through amateurs of various disciplines, to people who appreciate sporty style and comfort on a daily basis. The brand’s philosophy, perfectly captured in the slogan “I CAN PLAY”, emphasizes that sport is for everyone, and the joy of physical activity and pursuit of personal goals are accessible regardless of skill level. PEAK products are a harmonious combination of modern, attractive design with advanced functionality and comfort of use, created to support users in achieving their “peak performance” and exceeding their own limits.
offer
peak brand products
PEAK’s offer is carefully designed to meet the needs of both professional athletes, as confirmed by numerous sponsorship agreements with world-class players such as Tony Parker or Andrew Wiggins, as well as amateurs and sports enthusiasts who value above all high quality, comfort and durability of products. This universal approach, consistent with the “I CAN PLAY” philosophy, makes the PEAK brand a partner for everyone who wants to derive joy from physical activity and pursue their sporting passions.
Key product categories:
Sports Footwear
PEAK offers a wide range of footwear designed with various activities and needs in mind. Here we find specialized running shoes providing excellent cushioning and foot support, stylish sneakers perfect for everyday wear, as well as durable trekking shoes and warm winter footwear that will work well in more difficult conditions.
Clothing
The PEAK clothing collection consists of carefully selected products that combine wearing comfort with functionality essential during physical activity. Made from modern materials, they ensure freedom of movement, appropriate thermoregulation and durability, making them perfectly suitable for both intensive training and everyday use.
Accessories
Essential complement to the equipment of every athlete and active person are PEAK accessories. The offer includes practical caps protecting from sun or cold, capacious and ergonomic backpacks, functional sports bags, handy pouches and shoe bags that combine high utility with modern design.
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