Arena
Arena is a globally renowned brand that has specialized in producing technologically advanced swimwear and water accessories for over 50 years. Founded in 1973 by Horst Dassler, son of Adidas founder, inspired by Mark Spitz’s swimming successes at the Munich Olympics, Arena from the beginning aimed to create the world’s best products for swimmers. The brand was born from passion for sport, innovation, and Italian design, where every detail is designed with user comfort and needs in mind.
Against the competition, Arena is distinguished by an impressive number of sports successes, regular presence at Olympic Games, and trust of thousands of satisfied customers worldwide. Since 2009, the brand has been a sponsor of the Polish Swimming Federation, and since 2015 also the Polish Triathlon Federation, which testifies to its strong position also in the Polish market. For B2B partners, Arena is synonymous with the highest quality, innovation, and prestige in the world of water sports, offering products chosen by champions and amateurs.
offer
arena brand products
Arena’s assortment is versatile and includes products intended for various forms of water activity, from professional competitive swimming, through training and fitness in water, to recreational swimming and beach activities. A key element of the offer are swimsuits, including technologically advanced racing suits (e.g., from the Powerskin line with carbon fiber), training, figure-shaping, and recreational ones. Arena also offers a wide range of swimming accessories, such as goggles (e.g., Cobra, The One with Swipe Anti-Fog technology), caps, training equipment (boards, pull buoys, fins), as well as clothing (t-shirts, shorts, sweatshirts) and sports bags.
The brand places great emphasis on innovation, using advanced materials and technologies in its products. Fabrics such as MaxLife or MaxFit ensure exceptional chlorine resistance, durability, and comfort. Technologies such as One Technology (suit construction from one piece of material) or Air Seal in goggles testify to the pursuit of optimizing hydrodynamics and convenience.
Key product categories:
Racing Swimsuits
Technologically advanced suits for professional swimmers and competitors, e.g., from the Powerskin series, designed for maximum performance.
Training Swimsuits
Durable and comfortable suits, briefs, jammers, and shorts made from chlorine-resistant materials, intended for regular pool training.
Swimming Goggles
Wide range of models with different lens types (clear, dark, mirrored) and advanced technologies, such as Swipe Anti-Fog, Air Seal, ensuring excellent visibility and fit.
Swimming Caps
Silicone, fabric, and latex caps in various patterns and colors, both training and racing.
Swimming Training Equipment
Accessories such as kickboards, pull buoys, training fins, hand paddles that help improve technique and strength.
Complementary Clothing and Accessories
T-shirts, shorts, sweatshirts, pool slippers, towels, and sports bags and backpacks, creating a comprehensive offer for people involved in water sports.
lookbook
Photos of arena products
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