Speedo
SPEEDO is an iconic and world-leading brand specializing in swimming products. With over a century of history marked by breakthrough innovations, SPEEDO constantly inspires people of all ages and skill levels to discover the joy and benefits of swimming, providing equipment that combines the highest quality, technology and style.
The SPEEDO brand has its roots in Australia, where it was founded in 1914 in Sydney by Scottish emigrant Alexander MacRae. Initially, the company, operating under the name MacRae and Company Hosiery, specialized in the production of underwear and hosiery products, using the “Fortitude” brand, taken from the founder’s family crest. The key turning point in the company’s history occurred in 1928. With the introduction of the first swimsuits to the market, as a result of a competition conducted among employees, the legendary SPEEDO name was born along with its accompanying slogan “Speed on in your Speedos”. This name change was more than just rebranding; it signaled a strategic shift in the company’s focus from general knitwear production to specialization in innovative sports products, and the new name perfectly captured the spirit and main benefit offered by the revolutionary suits – speed.
From the very beginning of its existence in the swimming industry, SPEEDO has been synonymous with pioneering solutions. As early as 1927, the company presented the innovative “racer-back” suit, whose construction with exposed back and shoulders provided unprecedented freedom of movement, revolutionizing swimming technique and quickly gaining recognition among athletes. SPEEDO was the first in the world to introduce nylon to swimsuit production in 1957, and in 1994 presented fabrics resistant to the harmful effects of chlorine, significantly extending the life of suits.
Today SPEEDO is a globally recognized brand whose products are available worldwide, and the company itself is part of the renowned British Pentland Group. The brand targets its offer to an extremely wide range of water activity enthusiasts – from Olympic medalists and professional swimmers, through people practicing swimming recreationally and for physical fitness improvement, to children taking their first steps in learning to swim. SPEEDO can boast a long and rich history of connections with the Olympic Games; as early as 1932 during the Los Angeles Games, 16-year-old Australian swimmer Clare Dennis won a gold medal in a SPEEDO suit. To this day, more Olympic medals have been won in suits of this brand than in products of any other manufacturer. The brand also actively engages in promoting water safety and initiatives aimed at preventing drowning, such as the “Swim Generation” program.
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speedo brand products
The overarching mission of the SPEEDO brand is to inspire people to swim and derive joy from every form of water activity – regardless of whether the goal is intensive training, participation in sports competitions, taking care of physical fitness, or simply relaxation and fun. The brand strives to ensure that everyone who immerses themselves in water can fully utilize the potential of this activity, feeling comfortable and confident.
SPEEDO provides a comprehensive range of products essential for every swimming enthusiast. The offer includes not only technologically advanced swimwear and goggles, but also a wide range of accessories such as caps, flip-flops, and even watches. These products are designed with the diverse needs of men, women and children in mind, at every skill level. This versatility means that customers can find all necessary swimming articles under the banner of one trusted brand.
The foundation of SPEEDO’s offer is the use of the most advanced materials and innovative designs. The brand regularly collaborates with leading specialists in hydrodynamics, sports physiology and materials engineering to create products that minimize water resistance, maximize movement efficiency and ensure optimal comfort. SPEEDO’s innovation is not an end in itself, but a response to the evolving needs of swimmers and available technologies. From the breakthrough “racer-back” suit, through the introduction of nylon and chlorine-resistant fabrics, to ultra-modern LZR Racer racing suits developed in collaboration with NASA, each innovation was driven by the pursuit of solving specific problems or satisfying new user aspirations.
SPEEDO also places great emphasis on sustainable development and ethical production. The company is committed to reducing the environmental impact of its operations and products and to maintaining high ethical standards throughout its supply chain. This commitment responds to growing environmental and social awareness among consumers, building the image of a responsible and trustworthy brand.
Key product categories:
Swimwear
SPEEDO offers an extremely wide selection of swimwear that perfectly combines the latest trends in beach fashion with advanced material and construction technologies. The collection includes both classic one-piece suits, ideal for swimming training, and stylish two-piece suits, as well as innovative figure-shaping models that ensure comfort and confidence at the pool and beach.
Goggles
SPEEDO’s technologically advanced swimming goggles are an essential piece of equipment for every swimmer. They guarantee excellent underwater visibility, perfect fit and tightness thanks to innovative technologies such as Biofuse. A wide range of models, from professional Fastskin racing goggles to comfortable recreational and children’s versions, allows you to choose a product perfectly suited to individual needs and face shape.
Swimming Caps
SPEEDO swimming caps are not only protection for hair from the harmful effects of chlorine, but also an element that reduces water resistance and ensures thermal comfort. Available in various materials (flexible silicone, comfortable textile material), sizes, including special models for long hair, and in many attractive patterns and colors.
Pool Flip-Flops and Water Shoes
Essential at every pool, beach or when practicing water sports, SPEEDO flip-flops and specialized water shoes provide optimal grip on wet surfaces, protect feet and guarantee a high level of hygiene. Lightweight, quick-drying and durable, they have been designed with user comfort and safety in mind at every age.
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